CRM is a combination of business strategies, software and processes that enable companies to build long-lasting relationships with their customers.

You can use CRM software to keep track of interactions, data, and notes about customers or potential. The data is stored in a central database and is accessible to multiple people within an organization.

A CRM helps streamline sales, marketing efforts, customer service, accounting, and management for growing companies. Multiple people can access and edit the information about a particular client’s customer journey.

A customer might first enter your CRM by filling out a contact information or demo form on your website. After a few follow-up emails with a sales rep, you can update the customer’s information to reflect what you’ve learned about their organization. Marketing can then quickly determine how to best appeal to their customer needs.